Last week saw Primark announce the drop of their follow up 'Insta Girl' beauty range, featuring none other then our girl Holly W! The collection features the likes of flash photo powder, face perfecting balm, lip plump gloss, lip filter shade transformer AND a chrome nail lacquer that has color-shifting pigments. Want to find out more? Continue reading to hear Primark's Lara Piras discuss the brands latest beauty drop.
See Holly's full portfolio here.
The first drop of our Insta Girl beauty collection was an absolute Instagram sensation, and guess what? It’s back! For those of you who need a quick recap, this exclusive range provides you with all the necessary products to get you one step closer to being Insta famous. Think flash absorbent primers and teeth whitening lip glosses. Primark HQ have been working hard over the past few months to restock and re-vamp this on-demand range. We didn’t want to keep your profile waiting too long, so here it is!
There’s no doubt that the follow-up of this collection is bigger and better than the first time around. There’s still all your faves though, don’t fret! Who can forget the PS...Face Perfecting Balm, a lightweight, non-cakey formula for undetectable skin perfection? Or the Flash Photo Powder £2.50 that gives a natural filter effect in daylight and flash photography. Well, all of these are freshly available, as well as a whole load of new, selfie-perfecting items you and your mates are gonna go #Instacrazy for.
Omg the Insta Girl Banana Loose Powder £4 is gonna blow your mind. It’s an ultra-translucent, pressed powder with a hint of yellow, that will set make-up for all-day wear while imparting a brightened soft-focus finish. The lightweight formula also helps soften the appearance of fine lines and pores, giving you picture perfect skin in no time at all. A total game-changer for a selfie queen who’d prefer to focus her time practicing her best angles.
Round 2 of the Insta Girl collection includes so many products that will create the perfect pout. And we all know how important it is to get that part just right. Luckily for you guys, there’s the Lip Plump Gloss £3, a cooling formula that gives a matte finish and the look of plumper lips. And what about the Lip Filter shade transformer for £2 that has the ability to lighten and illuminate any lipstick. Totes amaze, right?
Where would an Insta Girl be without the perfect nails, hey? Whether you’ve got 100 or 1,000, ensure your followers know you’re on top of your game with these absolute gems. The Chrome Nail Lacquer £3 has color-shifting pigments that reflect and refract the light for a rainbow effect. And if you don’t have the time, patience or skills to paint your own, why not try the stick on nails for £2 ? These beauties will make sure your nails are bang-on-trend. So cool right?