Fashion has been in the fast lane this week; from Cannes giving us serious dress envy from mesh details, Dolce & Gabbana Co-ords to that Bella Hadid thigh slit gown; However we are going down under today to check out the latest styling hacks and under the radar designers. Although the team are feeling the summer vibes from the latest Supreme x The North Face collaboration we are focusing on minimal, oversized and a 'new interpretation of the old classics'. We will also be covering our favourite London brand that is infusing vibrancy with clean silhouettes - read on to see what designers you need to be checking out for Summer and what IMM girl is giving us serious Summer vibes in her latest look book shoot for 304 clothing.
It is time to know the brands before they make it and to it is time to create some killer looks inspired by Sydney Fashion Week, Where there are catwalk shows, the style stars flock our fave styling hack; Distressed denim on denim, it looks so much better with a frayed edge. With the summer seasons, it is all about details one brand that has nailed the off white denim look is Stay Sunny Chicago; a London based brand that is ''aesthetic delicately balances between the desirable and the accessible, it is fashion for the trend setter, jet setters and the fearless. We can't get enough of there frayed wrap white shirt, teamed with your Hunter slides and white Levi shorts or take the Aussie inspiration for cooler days with a pair of J-Crew ripped jeans, laced up Senso pumps and Stussy shades transform your outfit into work-ready; another style hack they tick the box for is slinky scarves, add one to create an alluring outfits.
When in doubt start with a Tee; whether it be a white T under a bodycon dress or a vibrant tee with a message - A T-shirt is versatile and we can't get enough of designer 'Surf is Dead'. A reaction to the mainstream, corporate nature of the surf industry, newcomer label Surf Is Dead previews its debut collection of vibrant graphic tees. Executed in pastel hues and created to have worn-in feel, the brand’s tees feature a variety of tongue-in-cheek graphics. There latest collection has been a huge hit so stay posted for the next drop!
Fan of the street-wear scene? We all love a bit of vintage Champion, Anti Social Social Club's latest drop and Supreme's endless collaborations, yet we have eyes on one Amsterdam label - The New Originals. After dropping a new editorial for its “Secundi” capsule collection, the highlight of the range is no doubt a golden yellow sweatshirt, made extra-chic thanks to its turtleneck sweater. Another styling hack taken from the Aussie style scene - 'A silk slip is street style ready with a polo-neck'. Pared-back graphic tees, with branding to match the brand’s sweat gear, round off the brand’s SS16 ensemble.
Who we are crushing on? with a taster of some of the best designers hitting the scene at the moment, we need to talk about our model of the moment Klaudia. As an In The Style campaign star, she has recently shot for up-and-coming brand 304 for there latest swimwear collection inspired from the party capital Ibiza. Featuring slang printed bathing suits and a modern spin on surf wear this collection is perfect for Summer. Already shooting with Off The Rails Magazine for issue six watch this space as she has teamed up again with leading photographer Matthew Comer and LA designer Joy Rich, watch this space!