Although 2016 saw the industry shifting towards a more inclusive attitude. It appears we are still taking baby steps, following a recent analysis by
BuzzFeed Mexico found that the country’s most popular magazines are way whiter than the actual Mexican population; at least 80 percent of the people in the 15 publications the team looked at have fair skin, an extremely unfair representation of the mexican society. When presenting the facts to magazine editors on Mexico's challenge in representing diversity, they stated it “was because they did not have, perhaps, more options of models of brown complexion, or enough stock photos of Mexican characters.” This wasn't good enough for Architecture student
María Osado, read the founder of
Güerxs Model Management inspiring story below and check out the full link on Buzzfeed
here!
For years,
María Osado read magazines filled with tall, slim, white models. For years, she believed that was the only option, until she realized she didn’t identify with the magazines she consumed. Instead of settling for magazines filled with models that looked nothing like her and the people that surrounded her, she started
Güerxs, a modelling agency that’s challenging the Mexican fashion industry to become more diverse. Currently representing 9 models from the ages of 16-24,
"Osado says her agency gathers expressions of beauty — not necessarily physical — that aren’t seen in the major magazines and aren’t bounded by society’s definitions of what’s attractive." Currently seeking more models, read on about how she broke into the industry, the company's background and why we need to slam the word "exotic" in countries where the majority of the population is brown or black. Check out the piece on
Buzzfeed now!
