When asked 'What do you think of when you hear Calvin Klein lingerie?' You probably think of a flushed
Kate Moss straddling a chiselled MarK Wahlberg,
Justin Bieber flashing more than just his tattoos or the 2016 campaign featuring an array of stars from
Frank Ocean to FKA Twigs; lounging, stretching and breathing in there #Calvins. The campaign stars were different, but they all had one thing in common: age. The models were beautiful and young, check out what
ELLE magazine had to say on
Raf Simons third campaign, challenging the
Calvin Klein ideals and putting age on the map.
Raf Simons is shaking everything up at Calvin Klein, including the brand's most lucrative category, underwear. First came the men's underwear campaign starring the cast of the Academy Award winning film, Moonlight. And now the brand has released their women's underwear campaign, a project directed and photographed by perennial Hollywood (and fashion) sweetheart, Sofia Coppola, featuring women of a certain age.
The video, launched on the Calvin Klein Instagram page, is a sexy black and white celebration of ageless beauty and stars women ranging from 18 to 73 years-old, all handpicked by Coppola, including Lauren Hutton, Kristen Dunst, Rashida Jones, Nathalie Love, Laura Harrier, Maya Hawke (daughter of Ethan Hawke and Uma Thurman) and Chase Sui Wonder (niece of Anna Sui).
Without a doubt Hutton is the star of the series, showing us just how to rule the world in your undies whatever your age.With the campaign running across billboards in major cities in America, as well as on New York taxis and all over social media, this campaign doesn't just fuel the conversation around age diversity within the fashion community, it's a move that pushes the topic onto the global stage. And rightfully so. You don't stop wearing clothes (least of all, underwear) after the age of 30, so it's fitting and dare we say it right, that we see more campaigns that reflect this simple fact.
