The newest campaign for IMM sees 3 of our models take intimate black and white portraits conveying the three stages of motherhood - Pregnancy, Infancy & Maturity.
Inspired by Richard Avedon portraits with a modern twist photographed by Remi Aisha & creative directed by Cal West Caldwell.
In our first stage of motherhood - Pregnancy.
The shoot seen model
ELLA , a soon to be mother to a baby boy bare it all fully nude covered only by a piece of fabric to be at one with her body and her baby in her most natural state.
In our second stage of motherhood - Infancy.
Our mother of two and step mother of one
LEKENAH embraced her children, displaying the most serene loving glances at her children mixed with the hilarious bribes of snacks to get them sit still.
(I'm sure every mum has been there!?)
In our third stage of motherhood - Maturity.
Mother & daughter duo Leila and
TALLULAH interlocked hands and rested heads on shoulders and laps whilst sharing jokes in between and TALLULAH
giving words of encouragement to her mother who was new in front of the camera.
YOU'RE DOING AMAZING SWEETIE!
To check out the rest of the photo series along with beautiful video interviews click the below links.
Photography - Remi Aisha
Creative Direction - Cal West Caldwell
MUA & Hair - David Llobera
