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◇ IMM UP NORTH ♢ ALL THE BOYS ◇

back BACK
May 18, 2022

Manchester-based creative/IMM booker/all-round rockstar, Jade Cooper, produces and  creative directs this iconic story for F   WORD magazine ft. some of IMM's Northern-based boys. 

Growing up Northern – in what were otherwise mundane villages and estates out of the city, a bus ride to the city centre was always a treat. Window browsing, playing out, curby, backy’s, footy, MP3’s, music out loud at the back of the bus, meeting your mates at the skatepark, street fights, painting, doodling, making up dances with your siblings, hanging around the food court for hours after buying just some chips- those were the moments that didn’t feel like much, but meant something. They shaped us to appreciate what we have today, as adults, with a tiny bit more access to opportunities, and the world at our fingers, we now have the resources to be truly us. But we haven’t changed much. We just dance harder, listen to louder music, get hurt more when we fall from our skateboard, get hit with a ball or by our mate sparring. We eat more, buy more, create more, as we have more means. We have perfected our crafts, know every trick, and can make beautiful art and music. Yet, the love was always there, and the love remains. It is important for us to remember we were just as happy with the basics- and with that we pay homage by now wearing the garments our childhood friends have made, garments made slowly, with so much love and care.

Production: @blink.sl0w
Creative direction, styling: Jade Cooper
Videography, editing and grading plus photography: Amelia Marshall 
Digital Photography and Videography: Jamie Cooper 
Film Photography: Chloe Dreher 







Models:
Archie Summerhayes 
George Smart 
Jake Musungwa 
Kai Dalhouse 
Luke Steel 
Morgan Coley    
Will Bessant 
Tom Burke 

Wearing:
@jennysscott 
@rnwstudio 
@yel.ruh 
@emptybrains_ 
@finleys_house 

Filming in:
@wearecow 
Afflecks palace
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