Zalando has recently launched its new initiative for Autumn Winter this season titled "Free To Be". This campaign showcases the empowerment of real people & their stories whilst representing what it means to be free. They began with a tv commercial starring freethinkers with the likes of Adwoa Aboah, Alice Hurel & Felicity Hayward. Amongst this 360 degrees campaign, they have launched a collection that covers their Instagram and includes our girl, Isa. The images create a sense of happiness between all that took part and show off their free-thinking style without any cares in the world.
As part of the campaign the German giant known as Zalando sat down with five cancer survivors to talk about their stories and the power that clothing can have to completely change your outlook on life. Titled 'More Than My Breast Cancer' the campaign followed 5 cancer survivors & their story to feeling beautiful whilst going through one of the worst situations life can throw at you. Our girl Ameera was part of the group sharing their stories with a heartfelt video and her showing her moves in a series of images with an edit on the outfit she was wearing during the shoot days.
"it was a really good cheer up to come in, in high-fashion like velvet or flared trousers or glitter on our faces".
Free To Be launches across the whole of the Autumn-Winter period with different releases on the extraordinary people that Zalando has covered so far. Zalando believes in a world where everyone is free to be themselves regardless of their size, age, gender or background. It's become the starting point for fashion that caters to all styles, from basics to premium with something for everyone that enables their customers to express their personal sense of style. Brand director Jonny Ng quotes "We are on a mission to reimagine fashion for the good of all, to build a brand that empowers, represents and entertains millions of customers across Europe".
Thank you!
IMM Team
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ZALANDO - FREE TO BE CAMPAIGN | Manchester Model Agency - IMM
