Manchester-based new face, George Smart, features in otherworldly The New Order editorial, "Headjacked".
George wears Tokyo-based meanswhile's SS21 collection.
Born from the concept of, “clothes are not a garment, but tool of daily wear,” meanswhile abandons all superficiality from its design in pursuit of the durable and utilitarian. With strong utilization of high performance materials and emphasis on design-driven details, elements from various fields such as outdoor, military and work wear are re-interpreted and presented through styles suitable for everyday wear.
CREDITS:
Photography - Tom Weatherill
Styling - Jordan Dean Schneider
Casting - Sarah Bunter
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