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IMM LONDON LOGO
  • the edit
  • men
    • development
    • main board
    • classics
    • curve
  • women
    • development
    • main board
    • commercial
    • classics
  • curve
    • development
    • main board
  • non binary
  • influencers
  • blog
  • instagram
  • models.com
  • info
    • contact
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Switch Office:
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+44 207 610 9111
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Touch The Sky

back BACK
July 28, 2016
'Im a touch the sky baby girl' Our new faces have evidently tuned into Kanye and are reaching for the stars; from modelling in inspirational campaigns for GQ and Vogue mag to curve models dominating the fashion scene. We are talking brands to watch out for, model to praise and the collaboration IMM just can't keep under wraps. 

1.) BOO YOU, 
Kicking off this weeks countdown with the sensational 'wannabe jouno' curve model Dani, who is sending shock waves through the Boohoo studio. Looking killa in there recent summer collection; from off-white accessories, mesh details inspired by Yeezys previous debuts and festival gear - stay posted to see this models collab' with leading photographer Brian Rolfe; lace, bombers and frayed denim, you don't want to miss it.  
curve-fashion-model-Dani-ecommerce-shoot-boohoo-Top-London-modelling-agency
   curve-fashion-model-Dani-ecommerce-shoot-boohoo-Top-London-modelling-agency

2.)  The Girl Next Door meets Sansnom, 
The brand we have been crushin' on since there successful seasonal launches, Sansnom have finally unveiled a new online store (there goes our paycheck). In celebration of the online store launch and the release of their summer collection, the brand has released an editorial showcasing their new summer offerings. Featuring sun kissed, Summer camp styled shots by photographer Wendy Huynh in the 17th district of Paris, the look book features slogan tees, Jersey style pull overs and a hint of Levis. Sansnom is best for summer essentials, get checking out there new collection here!

Sansnom-summer-editorial-lookbook-ss16-Top-5-model-updates-Top-London-modelling-agency-IMM

Sansnom-summer-editorial-lookbook-ss16-Top-5-model-updates-Top-London-modelling-agency-IMM

3.)New Faces in the Asos Studio, 
It is all about the curves at Asos, our new face Penelope is looking killa' in her latest shots; from ball gowns to tailored perfection. New to the board but if you love, Latino meets oversized rock tees and bashed denim overalls then you need to see this models portfolio. 

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curve-fashion-model-Penelope-ecommerce-shoot-Asos-Top-London-modelling-agency-IMM

4.) #Jeansforrefugges - 'Imagine a world…in which love and respect were the prevailing powers.' ‘Jeans for Refugees’ is a Johny Dar project and artistic fundraising initiative dedicated to helping refugees around the world, with all proceeds going to the International Rescue Committee. It has been supported by many celebrities including model Kate Moss, Anna Wintour and actor Ryan Gosling. Our models had the opportunity to be part of the editorial shoot, shot by renowned London photographer John Swannell; check out our ladies behind the scenes, reppin' Eva Longorias jeans to Lily Allen and get supporting. 
Jeans-for-refugees-campaign-editorial-shot-by-John-Swannell-Top-London-modelling-agency-IMM

Jeans-for-refugees-campaign-editorial-shot-by-John-Swannell-Top-London-modelling-agency-IMM


Jeans-for-refugees-campaign-editorial-shot-by-John-Swannell-Top-London-modelling-agency-IMM
 

5.) Calvin meets plus size' - 'When someone asks me what I do, I won't say "Oh i'm a model." I will say "Oh i'm a curve model." because i feel like they won't believe that i'm a model because of my size.' A little snippet from our collaboration with the IMM curve models. We are talking the major arguments happening in the curve industry from the word plus size becoming offensive terminology, the Calvin Klein 'plus model' and what it means to be body shammed and the accidental body shaming of a women with a 'high fashion' figure to where the curve industry is leading. A collaboration featuring our leading ladies across the pond to new faces who now have the struggle of establishing themselves as a 'healthy' young women in fashion. 



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