California Luv

Los Angeles Fashion Industry has over the years truly blossomed onto the scene. Home to some of the biggest denim and fast-fashion manufacturers around; 7 for all Mankind, American Apparel and Nasty Gal to name a few of the big names however the SoCal city is also known for vegan based designers such as Reformation and Lily Ashwell. LA has also been piquing the interest of fashions most elite players; YSL, Tom Ford and Louis Vuitton have all chosen LA in recent seasons to showcase there collections. riddled in Celebrity Culture, the city also hosts some of the most influential designers and taste makers - LA fashion can not be beaten so check out our hot spots around the City.

1.) For the boys - 424, 

Founded in 2010, 424 has seen a significant rise in notoriety due to the likes of ASAP Rocky and Justin Bieber rocking there in house collection, 424 also supplies lading brands inspired by the classic, vintage cultures of NYC and Paris - stocking the likes of Astrid Andersen, MISBHV, Will Fry and Henrik Vibskov. It is a leading influence in the LA fashion game, you can find this hot spot in the premier streetwear district of Los Angeles. Our model Anne will be deffo spotted trailing this part of town in her platform Vans, make sure to keep an eye out!

2.) For the Girls - Lily Ashwell

If you are planning on taking a stroll in the Venice region then you have to pay a visit to Lily Ashwell - surrounded by Cactus's and major models (what more could you possibly want) . Lily describes herself as a 'hoarder of vintage dresses' and this can defiantly be seen in her designs; timeless staples, using vintage silhouettes & attention to detail you must check out her floor length silk pieces. Not only an admirer for fine art, Ashwell is known for her home goods from flavoured bath salts to hand made ceramics, this place is one to visit.

3.) For both - You love trainers? Here at IMM our models love there kicks and this is why Flight Club is a must. With locations in both New York and Los Angeles, Flight Club has been one of the most trusted and admired sources for sneaker seekers and sellers since it was founded in '05. The consignment shop features some of the rarest and most coveted sneakers from all over the globe and has been the go-to shop for customers demanding authentic merchandise; it’s also the most hassle-free process for independent sellers looking to move their inventory.

4.) For the Lads - Blends.

For all aspiring models, if you don't like fashion you are knocking on the wrong door and if you do, you need to know about Blends. Carrying some of the buzziest designers around - Gosha Rubchinskiy, Brain Dead and  Wood Wood. Now operating for over 13 years, Blends’ Japan-bred owners, Tak Kato and Mike Toe, have successfully managed to preserve the store’s objective: blending international tastes with global level products.

5.) For the Loaded - Maxfield

Contrasting LA’s sun-kissed streets and cotton candy skylines is Maxfield; an austere, barbaric building guarded by tribal-like statues that plays host to exquisitely curated (and pricey) designer collections from modern day icons such as Rick Owens, Yohji Yamamoto, Margiela. It is models galore with many memorable faces walking in and out the brutalist building. Founded in 1969, Maxfield has been lauded for bringing the avant guard in fashion to LA, melding haute taste and artistic curiosity for a shopping experience paralleled by very few.

8825 Melrose Avenue

Los Angeles, CA 90069

Speaking of boys... The Twins have had one busy month - from Bud being part of the 'Bedroom Stereotypes' editorial for i-D Magazine to Aidan being a campaign star for leading Swedish commercial brand Carlings. Check out these models in Jake Buggs new music video 'Gimme the Love' and there latest shoot with London Photographer Hugo Knapp.

http://www.immmodels.com/blog/wp-content/uploads/2016/03/Jake-Bugg-Gimme-The-Love.mp4