Here at
IMM it is clear we are huge fans of the
curve movement and its infectious effect currently happening in the fashion industry, In September alone we have seen the
plus size community feature in award winning campaigns, being at the forefront of
leading fashion brands to
plus size models venturing into the business and creating diverse fashion for all. And curve is defiantly the word at
NYFW, thanks to
Christian Siriano who has continued to cement himself as an advocate for body inclusivity this
New York Fashion Week, and the internet has taken notice; Reports on Brandwatch, suggest Christian Siriano has been mentioned nearly 8,000 times, with about 75 percent of the mentions taking place between the night of his show.
After stirring up buzz this summer when he volunteered to dress actress Leslie Jones for the Ghostbusters premiere after
no one else offered to, Siriano is now taking his body positive message to the runway. He featured five plus-sized models at his show on September 10 and designed an exclusive look for model Ashley Graham, who sat front row at the event. Graham was joined by long-time Siriano fans Christina Hendricks, Kelly Osbourne and Pamela Anderson, all women celebrated for their curves, making a powerful statement on Siriano’s stance on body acceptance. The designer, who is a former winner of Project Runway, is also launching a collaboration with plus-sized retailer Lane Bryant, available in stores on September 12.
