'There is only one of you in the entire universe, so why not love the mane you are in', our
IMM models have teamed up with
Hunger creative director
Vicky Lawton and
Caroline Paris for the latest
John Frieda #curlcollective campaign and we are celebrating everything curly! "
The aim of the campaign is to exude curl confidence and to embrace your naturally beautiful, curly hair." Our models let loose on set, shaking there curls, dancing with balloons and looking effortless thanks to the
John Frieda Frizz Ease selection! Want to see what the girls actually got up to on set? From slow-mo scenes, boomerang fun and shots in the
Rankomat; then check out behind the scenes footage
here and more of what these models go up to in London town.
