#CurlCollective: John Frieda Campaign

'There is only one of you in the entire universe, so why not love the mane you are in', our IMM models have teamed up with Hunger creative director Vicky Lawton and Caroline Paris for the latest John Frieda #curlcollective campaign and we are celebrating everything curly! "The aim of the campaign is to exude curl confidence and to embrace your naturally beautiful, curly hair." Our models let loose on set, shaking there curls, dancing with balloons and looking effortless thanks to the John Frieda Frizz Ease selection! Want to see what the girls actually got up to on set? From slow-mo scenes, boomerang fun and shots in the Rankomat; then check out behind the scenes footage here and more of what these models go up to in London town.