Check out what leading fashion magazine Glamour had to say on the latest Dear Kate sport range featuring IMM curve model Poppy. From banning black panties to celebrating sportswear that you can finally rock when you're on your period!
Given that adverts for sanitary products would have us believe that most women shed bluebells and fairy dust from their wombs each month it's amazing that we always end up with "period pants" – or that it's taken until 2017 for some clever genius to come up with something a bit, well, nicer.
But now, hallelujah! Sexy (or rather, practical and quite jolly) pants, and leggings, are ours for the taking, stemming from one woman's bright idea to pad out gymwear. Launching in the UK this month, US sportswear range Dear Kate is based around the idea that, hey, maybe we want to wear nice stuff when it's that time of the month rather than the usual knickers and leggings that have fallen from grace enough to be relegated to "period pants".
Along with thongs, briefs and hipster knickers, the range carries capri and full-length leggings, and bras. Founder Julie Sygiel worked with Dan Wyner of the materials technology company Gear21, who created the Underlux technology which goes into each product.
This is two super soft microfibre layers which are moisture wicking and leak resistant, with a thin, silky outer layer for comfort. No plastic or latex makes it breathable and allergy-friendly. What this translates as, is that you get a thick, soft area around your crotch which feels supportive, absorbs a *lot* of stuff, and won't cause any "Oh shit, I've just come on in the middle of leg day" moments. Or, if you've just had a kid or an operation, the "Oh shit, I've just pissed myself a bit on the treadmill and I'm not laughing", moments.
A forthcoming Curve range will supply underwear and activewear in sizes 16 to 26.
And just because this brand apparently wants us to love them even more, none of their promo shots are Photoshopped. Not a one. Some pretty carefully filtered photography has occurred instead, but still, hoorah!
These all just sound bloody brilliant, tbh. Fingers crossed, this might be the beginning of the end for the period pants drawer.
