INDUSTRY NEWS
As you know, we, at IMM, really care about diversity and female empowerment ! & once again, we are proud to see one of ours gracing the lens for this very empowering campaign for this new fashion site: The Modist.
...cause yes! #RepresentationMatters
- this new platform & online department store is dedicated to "modest" clothing -
WE ARE SO PROUD OF YOU SOFIE !
More to come for this one, that's for sure :)
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First Image: Sofie is in the middle
Second Image: Sofie is in the middle
SOFIE's pretty face is so angelic !
& IT'S LITERALLY "DIVERSITY.COM"
"There are misconceptions about what modesty is.
I think that when you speak about modesty, sometimes there are certain perceptions of what modesty is in a certain religion, certain region, particular age and particular look.
The Modist wants to change those perceptions. Modesty can be so many different things, covered by so many different women. Modesty can be cool and beautiful and elegant and everything a woman wants."
Sarah Harry-Isaacs
IMM Team x
