Select office

IMM Agency Group
Deane House Studios
27 Greenwood Place
London, NW5 1LB

+44 207 610 9111
9:30 - 5:30 Mon - Fri
Closed Weekends

IMM Manchester
Department Bonded Warehouse
18 Lower Byrom Street
Manchester, M3 4AP

+44 161 660 2555
9:30 - 5:30 Mon - Fri
Closed Weekends

#CAMPAIGN: #ADER ERROR X #PUMA COLLAB

September 10, 2018

BACK

THE FUTRO OF FASHION

ADER ERROR x PUMA

PUMA’s hot streak of collaborations continue to break boundaries with their latest capsule collection which was launched on September 1st 2018 with Seoul-based ADER Error. The Korean fashion phenomenon have been making waves in the street wear community since 2014 and have been striving to change the art and fashion world equally with their bright, fun and quirky collection of unisex apparel items and sneakers, detailing with bold text and logo play, bringing the range to life with a combination of modern and retro design elements. Heavy in the outerwear department you can find roll-necks, crewneck sweaters, classic Ader-Style oversized jackets complete with Puma branding done the Ader Error way!

Their quirky, gender fluid designs and creative direction continue to spread globally and are seamlessly becoming one of the most talked about brands coming out of Korea's capital city and are very much going viral on Social Media the last few weeks, in particular Instagram and featuring in Vogue Italia.

Their motto "but near missed things" is all about finding inspiration in the ordinary – reframing and remixing the mundane to create something unexpected and beautiful. In their debut collection with PUMA, Ader Error brings their unique sensibilities to a variety of PUMA silhouettes, from the RS-0 to the Suede Platform. Collage detailing & a futro design language (future retro – a mix of new and old, modern and nostalgic) brings this exceptional collection to life.

However, as much as we love this collaboration with Ader Error x Puma, it most importantly features our very own IMM beauties:

The Twins: Kevin & Karlon, Curve Model: Lovisa and New Faces: Havana and Milka who are killing this cool sporty look for the campaign.