The story of an iconic brand. A love for the game, a passion for innovation and a certain French elegance. Since 1933, the story of Lacoste has mirrored that of its founder, René Lacoste, the French tennis legend who revolutionised the everyday wardrobe.
About USC:
"WE WERE BORN TO BE DIFFERENT, BUT NEVER ALONE.
WE CELEBRATE COLOURFUL INDIVIDUALITY THROUGH ONE SHARED SPIRIT.
WE ARE US COLLECTIVE."
Their mission is to surround themselves with people who get it, and get them. They understand that the lines between high-end fashion and streetwear have blurred and plan to bring together some of the world's most sought after brands to provide authentic experiences for friend collectives across the UK.
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We are honoured to see our New Faces Boys, Jacob & Lucas, having fun posing for these brands.
