# I D E N T I T Y
M O N K I C A M P A I G N
What is identity?
Is it your history and culture? Or is identity connected to a passion?
The H&M Group's youth-focused fashion brand, Monki has launched a new campaign about identity. Regardless of who you are, the journey of self-discovery affects us all and depending on who you ask, the answer might differ...
Monki sat down with five amazing people including our models, Naran & Poppy to hear about their stories and the result is a short film where both girls share everything from what identity means, to what can shape identity and much more. Click
here to see what our girls have got to say.
We're honoured to see both our girls featured in this campaign.
Thank you,
IMM Team x
