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MINMIE | DELL "YOUNIVERSE" CAMPAIGN

March 15, 2021

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Minmie stars in Dell's latest global campaign, "Out Of This Youniverse" - we are so proud!

In a format-hopping brand film led by VMLY&R with VFX by MPC New York, Minmie embarks on an adventure to a different dimension to find her very own Youniverse!

The VFX heavy film, explores our protagonist's ‘Youniverses’ through the new future-facing laptop and demonstrates with the Dell XPS that you can be as creative as you desire and discover a world entirely your own.

“Youniverse” is a spellbinding visualization of what’s virtually possible. Capturing the essence of these new pieces of technology was essential to their introduction into the marketplace.

Read more about the global campaign here.

View Minmie's portfolio here.