Select office

IMM Agency Group
Deane House Studios
27 Greenwood Place
London, NW5 1LB

+44 207 610 9111
9:30 - 5:30 Mon - Fri
Closed Weekends

IMM Manchester
Department Bonded Warehouse
18 Lower Byrom Street
Manchester, M3 4AP

+44 161 660 2555
9:30 - 5:30 Mon - Fri
Closed Weekends

Select office

IMM Agency Group
Deane House Studios
27 Greenwood Place
London, NW5 1LB

+44 207 610 9111
9:30 - 5:30 Mon - Fri
Closed Weekends

IMM Manchester
Department Bonded Warehouse
18 Lower Byrom Street
Manchester, M3 4AP

+44 161 660 2555
9:30 - 5:30 Mon - Fri
Closed Weekends

JOSEFINE | AZ FACTORY x PARIS COUTURE WEEK

January 28, 2021

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Elbaz announced his new AZ Factory launch in November stating that it's a "digital luxury brand based on innovation, technology, and, above all, a place to experiment and try new ideas'. Lanvin's ex creative director debuted his collection at Paris Couture Week; the collection was drawn up during quarantine and Elbaz has revealed that his comeback to the industry following a 6 year hiatus will be different. "I've dreamt for years about a fashion reset to care, and that dream is even more relevant today at a time when people cannot be together," Elbaz said in a statement.

The collection has been shown on multiple different shapes, ages and races. We ask curve model Josefine, who flew to Paris to be part of the shoot how she felt looking at the final piece - "Alber Elbaz has completely transformed the face of high fashion with his size range from XXS to XXXXL. Their new innovative textile and design has been made to work with the natural curves of all body types - and it was a huge pleasure to experience this myself. I definitely think the pictures speak for themselves and show exactly how good and excited I felt during this whole day. Everything from the amazing production team, to hair and makeup, the down to earth designers, and fantastic pieces from the collection, made the experience extremely enjoyable. I am so grateful to be a small part of this incredible launch of AZ Factory!"

Doing us proud at IMM Models! You can check out more of this curve beauty below, modelling refined knitwear dresses, pointy sneakers and lycra leisurewear. Want to see more? Click the images to see Josefine's full model portfolio from her latest work with H&M to being in the studio with leading London photographer Sylwia Spike.

JOSEFINE | AZ FACTORY x PARIS COUTURE WEEK

January 28, 2021

BACK